Digital Marketing Associate

Position Summary

The Digital Marketing Associate will be responsible for developing engaging visual content that supports brand awareness, patient education, and lead generation. This position requires a blend of creative expertise in video production and graphic design, combined with an understanding of digital marketing principles.

Key Responsibilities

Video Production and Editing

• Shoot, edit, and produce video content for social media, website, YouTube, and email campaigns.
• Collaborate with internal stakeholders to plan content, record interviews, and capture behind-the-scenes footage.
• Apply branded graphics, subtitles, and motion elements using Adobe Premiere Pro, After Effects, or similar tools.

Graphic Design

• Design branded assets for social media posts, blog content, digital ads, email marketing, and print collateral.
• Ensure all visual content adheres to established brand guidelines.
• Create assets for the website, including banners, illustrations, and infographics.

Digital Marketing Support

• Assist with content planning, scheduling, and posting across platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Support email campaign design and delivery using tools like Mailchimp, ActiveCampaign, or HubSpot.
• Help maintain performance tracking and reports for social and video campaigns.

Team Collaboration and Organization

• Manage digital assets and organize content libraries for efficient use across teams.
• Coordinate with third-party contractors, agencies, or freelance designers when needed.
• Stay informed of visual trends, emerging formats, and best practices in digital marketing.
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Skills/requirements:

• BS or MS degree
• Digital agency experience desired
• Proficiency in Adobe Creative Suite, especially Premiere Pro, Photoshop, Illustrator, and InDesign.
• Demonstrated experience with video editing, including basic audio and color correction.
• Attention to detail and ability to manage multiple projects on tight deadlines.
• Excellent communication and collaboration skills.
• Experience in WordPress to help maintain our website; basic understanding of HTML and CSS.
• Ability to handle budget management and pay per click advertising
• Knowledge of organic search, paid search, remarketing, social media, email and other acquisition channels and how to influence the effectiveness of each
• Experience with Google Analytics platform
• Possess good understanding of web analytics and web design
• Excellent communication skills
• Sense of humor: we like to have fun while we work hard